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Future scenarios for healthy ageing: ETFI workshop at Lifestyle and Healthy Ageing Conference
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Thursday December 1st, the European Tourism Futures Institute together with Knowledge Center Social Innovation (KSI) has contributed prominently to the conference on Lifestyle and Healthy Ageing in Assen, organized by the Healthy Ageing Network North-Netherlands (HANNN). www.lifestyleforhealthyageing.nl

Thursday December 1st, the European Tourism Futures Institute together with Knowledge Center Social Innovation (KSI) has contributed prominently to the conference on Lifestyle and Healthy Ageing in Assen, organized by the Healthy Ageing Network North-Netherlands (HANNN).  Healthy Ageing is considered as one of the major hotspots for the economy of the three northern provinces of the Netherlands.

In preperation for the conference Bert Pathuis (managing director of Coresta Noord and of Gildeborg), Ate Dijkstra (professor iHuman at HML University of Applied Science), Tony van Acquoy (programme manager KSI) and Albert Postma (professor Scenario Planning at ETFI) have reviewed the driving forces affecting the future of healthy ageing. Together these experts identified two drivers as being most uncertain and most important: people-centered versus industry-centered care and village-centered versus city-centered care. Based on these drivers four scenario’s were created.

At the conference the scenarios were used as the basis of a series of three interactive workshops. The workshops were provided in a big room that was subdivided into four scenario spaces separated by mobile walls. The walls of each scenario space were decorated with key words and pictures on A3 posters creating an appropriate atmosphere. During each workshop the attendees were subdivided into four groups. Each group was allocated to a scenario and requested to discuss the scenario with each other, to elaborate it with the help of an implication tree, and to come up with pictures, quotes or cartoons to illustrate the scenario’s consequences for work/living, well being/quality of life, leisure/recreation and the role of media/social networks.

A total of 150 people attended the workshops. Some clearly indicated they appreciated the interactive nature of the sessions in the programme. Others expressed their enthusiasm by saying the workshops offered a challenging opportunity for ‘functional networking’ or for discussing the role of the human being in the de-personalising care environment. At the end of the conference the results of the scenario workshops were presented plenary in a playful fashion by Tony van Acquoy (KSI) and Albert Postma (ETFI) and two actresses of Theater Zaken.

For more information check the conference website: www.lifestyleforhealthyageing.nl

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