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Future Forum Udine: The Future of Tourism in 2050

The past two weeks the European Tourism Futures Institute has contributed to the Future Forum in Italy. Jeroen Oskam gave a keynote in Naples and Albert Postma gave one in Udine (Friuli), Chamber of Commerce.

The Future Forum
The Future Forum is a projected stretched over two years now, in which the future of the regional economy is explored by inviting experts from all over the world on multiple topics and organising discussion platforms with residents and business and government representatives from the region.

Abstract Keynote 
Albert Postma’s keynote in Udine attracted some 150 visitors and was sold out. The audience was distributed over an auditorium and two other rooms where they could follow the presentation via a screen. The abstract contained the following information. 

Future Scenarios for Tourism
It is no more than a few decades ago that access to both free time and to the resources to spend this time on holiday travel became generalised in the traditional markets. Tourist destinations started to flourish and could optimize their benefits by reactively creating new services and new businesses; but there was hardly any strategic anticipation of the changes these developments would cause, for the good —intensification of international contact, economic , economic growth— and for the bad —the destruction of environmental and cultural riches of some destinations. Now that the economic magnitude of tourism has become evident (the numbers are known:  tourism represents 9% of world GDP and a 1.3 trillion US dollars in international receipts,  6% of world exports, and it employs 258 million people, 10% of global employment ; average growth of number of tourists is 3.3% per year, up to 1.8 milliard in 2030) (Yeoman 2012), businesses and destinations realise that they can no longer afford to just wait and see what happens.

When the European Tourism Futures Institute was created in 2009, industry leaders had observed correctly that research always told them what had happened in the past, whereas they were far more interested in anticipating what was going to come. “The future is the only thing we can change”, as Ian Yeoman reminds us. The ETFI researchers use scenario planning methods to analyse potential changes in the short and long term future, as well as the strategies to address the risks and opportunities.


More information
The links provided below give access to information about the forum, press release and newspaper article.


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